Consulting Overview

Background:
Securing new customers and looking after existing ones is what business is about. Everything else is secondary. Innovative and creative thinking; critically important elements that go into looking for, and keeping customers.

Whether you’re an established business, a single product supplier, or a complicated dealer network selling through channels and intermediaries; ideas, fresh thinking, and a creative injection is sometimes what you need.

Having worked with a broad spectrum of clients from Non-Profit Associations, Hospitality & Tourism, Conservation & Safari, through to Industrial & Motor business, I can assure you, that the challenges were varied. More specifically, navigating an ever-changing media sector over the past 20-plus years, where one’s faced with two customers (readers and advertisers) has helped develop my thinking. I am ready to offer your organisation fresh sales and marketing perspectives.

Professional Mission:
Helping people & organisations market themselves better.

How can I help?
Within a short space of time, I’ll look at the business, meet key staff, engage with customers, existing and old, then get back with some fresh ideas and thinking. While much of it might not work, or you have tried before – something just might!

The range of services:
From fresh sales thinking, tactics and structures, through to branding, communication, or even recommending the building of a conference centre! (Exactly what we did when the Birchwood hotel launched and is today the leading conference and hotel venue - by size - in the country)

Who I’ve worked with:

  • Non-Profit Associations: RMI (Retail Motor Industry Organisation), IOD (Institute of Directors)
  • Hospitality & Tourism: Birchwood Hotel & Conference Centre, City Lodge Hotel Group, Fairlawns Boutique Hotel, Misty Hills Hotel & Conference Centre, Tourvest, AVIS, Budget, Federal Airlines
  • Conservation & Safari: EWT (Endangered Wildlife Trust), +/- 50 individual safari lodges
  • Magazines launched & published: RIDE (Cycling), The Future (Business & Marketing), TRAVEL, Business Traveller Africa, Avante, Upfront, Journal of Southern African Tourism, WITS Review, Journal of Marketing, Redzone, WineScape, FLEET, Future Trucking & Logistics, Automobil, Professional Accountant, African Hunting Gazette
If you believe your business can benefit from fresh, innovative & creative thinking around sales & marketing to assist you tomorrow – then I am ready at a moment’s notice, to listen and engage.

Richard Lendrum

082 653 7185